Impact of social media use on student satisfaction in Higher Education.

Autor/inn/en	Rahman, Shahedur; Ramakrishnan, Thiagarajan; Ngamassi, Louis
Titel	Impact of social media use on student satisfaction in Higher Education.
Quelle	In: Higher education quarterly, 74 (2020) 3, S. 224-239Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	0263-9769; 0951-5224; 1468-2273
DOI	10.1111/hequ.12228
Schlagwörter	Multimedia; Kommunikationstechnik; Studentenschaft; Studienverhalten; Multimedia; Internet; Kommunikationstechnik; Studienverhalten; Internet; Studentenschaft
Abstract	Social media has transformed the communication landscape for institutions of Higher Education by providing improved teaching and learning experience. However, very little is known as to whether the use of social media by Higher Education students improves their satisfaction. Grounded in social media, risk and technology acceptance literature, this paper examines Higher Education students' perceptions of social media use (SMU) and the impact of SMU on their satisfaction. Data collected from the students were analysed using Structural Equation Modelling. The study finds that: (1) perceived usefulness of social media has positive effect on the use of social media in student learning; (2) perceived risk of using social media discourages the use of the tool, and (3) SMU has positive effect on student satisfaction. The study further discusses the theoretical and practical implications of these findings. (HRK / Abstract übernommen).
Erfasst von	Hochschulrektorenkonferenz, Bonn
Update	2021/1