Higher education in the United States. What German universities need to know to recruit, collaborate, and compete.

Autor/in	Brenn-White, Megan
Titel	Higher education in the United States. What German universities need to know to recruit, collaborate, and compete. Gefälligkeitsübersetzung: Hochschulbildung in den USA. Was deutsche Hochschulen für die Anwerbung der Studenten und die Zusammenarbeit mit den amerikanischen Universitäten wissen müssen.
Quelle	Bielefeld: Bertelsmann (2010), 184 S. PDF als Volltext Link als defekt meldenVerfügbarkeit
Reihe	Hochschul Marketing. 3
Beigaben	grafische Darstellungen
Zusatzinformation	Inhaltsverzeichnis
Sprache	englisch
Dokumenttyp	online; gedruckt; Monographie
ISBN	978-3-7639-4730-0; 978-3-7639-4731-7
Schlagwörter	Forschung; Programm; Bevölkerungsentwicklung; Bilaterale Beziehungen; Globalisierung; Studium; Promotion; Master-Studiengang; Bachelor-Studiengang; Hochschule; Rekrutierung; Reputation; Deutscher Akademischer Austauschdienst; Verwaltung; Ausland; Deutschland; Nordamerika; USA
Abstract	"The world of global higher education has changed dramatically in the past decade, creating both new opportunities and new challenges for the traditionally strong relationship between German and American universities. As demographic changes reduce the number of domestic students in Europe and universities around the world deploy intensive recruiting practices attracting the right students and scholars to Germany will require increasingly sophisticated strategies. The US is an important potential source of students for both short term study abroad programs as well as full degree programs. It is also one of the strongest competitors for the world's best minds. This book delves into the details of the US higher education system that have the most impact on how German universities can recruit students or create healthy and dynamic transatlantic partnerships." (author's abstract).
Erfasst von	GESIS - Leibniz-Institut für Sozialwissenschaften, Mannheim
Update	2012/1