Chinese postgraduates choices when considering a UK business and management programme.

Autor/in	Manns, Yihan
Sonst. Personen	Swift, Jonathan
Titel	Chinese postgraduates choices when considering a UK business and management programme.
Quelle	In: Higher education quarterly, 70 (2016) 1, S. 3-23Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	0263-9769; 0951-5224; 1468-2273
DOI	10.1111/hequ.12080
Schlagwörter	Lehre; Auslandsbeziehungen; Studium; Akademischer Austausch; Akademiker; Bedarf; Student; Ausland; China; Großbritannien
Abstract	This research investigated Chinese students' decision making processes for enrolling on a postgraduate taught business and management programme in a UK university, based on structured interviews, followed by a survey of just over 450 respondents. The validity and reliability of the research instrument were assessed prior to issuing the survey. Convenience sampling was used to collect questionnaires from Chinese students in seven universities in the Northwest of the UK, and the findings were analysed using frequency and factor analysis. The research shows that Chinese students chose a country first, a programme (Business & Management) second, a university third, and a city last; the four choices are determined by 14 factors comprising 42 variables. This study has managerial implications for UK universities' policy makers, managers and practitioners to promote their programmes in China. (HRK / Abstract übernommen).
Erfasst von	Hochschulrektorenkonferenz, Bonn
Update	2016/3