On malleable and immalleable subtypes. Stereotype malleability in one subtype does not spill over to other prominent subtypes.

Autor/inn/en	Hugenberg, Kurt; Blusiewicz, Robin L.; Sacco, Donald F.
Titel	On malleable and immalleable subtypes. Stereotype malleability in one subtype does not spill over to other prominent subtypes.
Quelle	In: Social psychology, 41 (2010) 3, S. 124-130Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335; 2151-2590
DOI	10.1027/1864-9335/a000018
Schlagwörter	Stereotyp; Attribution; Einstellungsänderung; Meinung; Soziale Wahrnehmung; Frau; Frau; Meinung; Soziale Wahrnehmung; Stereotyp; Einstellungsänderung; Attribution
Abstract	Investigated whether a counterstereotypic exemplar in one subtype of a category (which has been shown to create stereotypic malleability) spills over to other prominent subtypes of the category. Findings have shown that although relatively brief encounters with counterstereotypic targets can change automatic stereotypes, the capacity to subtype such counterstereotypic targets can also protect stereotypes against change. In a novel combination of these findings, the current research hypothesized that malleability in one subtype of a category engendered by mental imagery would not bleed over easily into other prominent subtypes of a category. 48 college students (24 female) were engaged in a mental imagery task, either deliberating about their morning routine (control condition) or about a woman in a counterstereotypical role (imagery condition). Then a task was employed to investigate how this imagery affected perceivers' automatic associations with 2 prominent subtypes of women: business women and homemakers. Supporting this hypothesis, imagining a strong businesswoman elicited a reversal of the "women-as-weak" stereotype - but only for women presented in business contexts (i.e., business women). When women were presented in domestic contexts (i.e., homemakers), the mental imagery had no effect on the stereotype of women as weak. Thus, these data suggest that stereotype malleability elicited by mental imagery can be subtype-specific, with changes in one subtype not bleeding over easily to other subtypes of the category. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2011/1