Literaturnachweis - Detailanzeige
Autor/in | Kaczmirek, Lars |
---|---|
Titel | Human-Survey interaction. Usability and nonresponse in online surveys. Gefälligkeitsübersetzung: Mensch-Umfrage-Interaktion. Benutzerfreundlichkeit und Nichtbeantwortung in Online-Umfragen. |
Quelle | Köln: Halem (2009), 217 S. |
Reihe | Neue Schriften zur Online-Forschung |
Zusatzinformation | Inhaltsverzeichnis |
Sprache | englisch |
Dokumenttyp | gedruckt; Monographie |
ISBN | 978-3-938258-57-6 |
Schlagwörter | Antwortverhalten; Erhebungsmethode; Methode; Umfrageforschung; Vergleich; Fehler; Fehlertheorie; Blindheit; Sehbehinderung; Hochschulschrift; Konzeption; Online-Kommunikation; Qualität; Qualitätssicherung; Rahmenbedingung; Internet; Bevölkerungsgruppe; Erwachsener; Student; Online; Deutschland |
Abstract | "Response rates are a key quality indicator of surveys. The humansurvey interaction framework developed in this book provides new insights in what makes respondents leave or complete an online survey. The author explains how applied usability in surveys increases response rates. Here, central aspects addressed in the studies include error tolerance and useful feedback. Recommendations are drawn from seven studies and experiments. The results report an more than 33,000 respondents which were sampled from many different populations such as students, people above forty, visually impaired and blind people, and survey panel members. The results show that improved usability significantly boosts response rates and accessibility. This work clearly demonstrates that human-survey interaction is a cost-effective approach in the overall context of survey methodology." (author's abstract). |
Erfasst von | GESIS - Leibniz-Institut für Sozialwissenschaften, Mannheim |
Update | 2011/1 |