Literaturnachweis - Detailanzeige
| Autor/in | Foskett, Nicholas H. |
|---|---|
| Titel | Schools and marketization. Cultural challenges and responses. |
| Quelle | In: Educational management & administration, 26 (1998) 2, S. 197-210 |
| Beigaben | Literaturangaben 22; Tabelle 1; Grafiken 1 |
| Sprache | englisch; englische Zusammenfassung |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| ISSN | 0263-211X |
| Schlagwörter | Empirische Untersuchung; Bildungspolitik; Großbritannien; Marktwirtschaft; Schule; Schulpolitik; Schulverwaltung; Bildungspolitik; Schulpolitik; Schule; Schulverwaltung; Schulkultur; Marktwirtschaft; Großbritannien |
| Abstract | The development of a social market in education in England and Wales since 1988 has required schools to develop strategies to competition for pupils. They have done so within a context in which such concepts as 'the market' and 'marketing' have been alien. This paper develops an analytical methodology based on Cowell's interpretation within service organizations, through the examination of four key cultural and managerial developments - the range of understanding of markets and marketing held within the school; their organizational responses to the market; their use of market analytical tools; and their development of appropriate marketing strategies. By applying this methodology to a sample of schools, the paper shows the variation in the development of a market culture between them and derives an Index for Marketing Cultural Development. From this, a simple typology of cultural responses to marketization is derived. (DIPF/orig.) |
| Erfasst von | DIPF | Leibniz-Institut für Bildungsforschung und Bildungsinformation, Frankfurt am Main |
| Update | 1999_(CD) |
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