Literaturnachweis - Detailanzeige
| Autor/in | Metzger, Leila |
|---|---|
| Titel | Barriers impact U. S. marketing to the European community. |
| Quelle | (1987), 17 S. |
| Sprache | englisch |
| Dokumenttyp | Mikroform; Monographie |
| Schlagwörter | Bildungspolitik; Fremdsprachenunterricht; Wirtschaft; Bildungspolitik; Fremdsprachenunterricht; Wirtschaft; Zweitsprachenerwerb |
| Abstract | For a quarter of a century, the United States has been gradually losing market share in the European Community, which accounts for about one-fifth of world trade. The European Community consumes about one-fourth of United States exports, but this represents only about eight percent of its total imports. Three of the barriers contributing to further decline in trade include trade protectionism on both sides of the Atlantic, concerns for cultural sovereignty, and the economic situation created by the recent enlargement of the European Community to include Spain and Portugal. The challenge is for United States marketers to overcome the obstacles and increase exports to this market, and this may be accomplished through awareness and education. |
| Erfasst von | Informationszentrum für Fremdsprachenforschung, Marburg |
| Update | 1996_(CD) |
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