The insect-nonword IAT revisited. Dissociating between evaluative associations and recoding.

Autor/inn/en	Meissner, Franziska; Rothermund, Klaus
Titel	The insect-nonword IAT revisited. Dissociating between evaluative associations and recoding.
Quelle	In: Social psychology, 46 (2015) 1, S. 46-54Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Sprache	englisch
Dokumenttyp	online; gedruckt; Zeitschriftenaufsatz
ISSN	1864-9335; 2151-2590
DOI	10.1027/1864-9335/a000220
Schlagwörter	Evaluation; Testvalidität; Assoziation; Stimulusparameter; Assoziation; Modell; Wort; Evaluation; Einstellungstest; Testen; Insekt; Wort; Einstellungstest; Modell; Testen
Abstract	In 2001, Brendl and colleagues reported a reversed compatibility effect for an insect-nonword Implicit Association Test (IAT), apparently indicating more positive attitudes for insects than for neutral nonwords and therefore calling into question the validity of the IAT. According to a prominent alternative account of IAT effects, this reversed effect reflects task recoding based on salience asymmetries. To disentangle the contributions of associations and recoding, the authors analyzed data of an insect-nonword IAT with the ReAL model (to separate attitude-relevant associations and recoding processes within a single IAT) and discovered that (1) recoding is responsible for the unexpected direction of this IAT effect and (2) insects still activated negative associations. Applying the ReAL model helps to avoid misleading interpretations of IAT effects by providing independent estimates for different processes within an IAT. (ZPID).
Erfasst von	Leibniz-Institut für Psychologie, Trier
Update	2016/2