A New Strategy for Dealing with Social Loafers on the Group Project: The Segment Manager Method

Autor/in	Dommeyer, Curt J.
Titel	A New Strategy for Dealing with Social Loafers on the Group Project: The Segment Manager Method
Quelle	In: Journal of Marketing Education, 34 (2012) 2, S.113-127 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475312450384
Schlagwörter	Business Administration Education; Marketing; College Students; Student Projects; Group Activities; Grading; Peer Evaluation; Student Evaluation; Student Attitudes; Preferences; California + Suchen Sie Ihr Suchwort? Collegestudent; Schulprojekt; Gruppenaktivität; Notengebung; Schulnote; Studentische Bewertung; Schülerverhalten; Kalifornien
Abstract	Professors often give members of a group project the same grade or they use peer evaluations to provide individualized grades. Unfortunately, both these methods have shortcomings. This article describes the segment manager method (SMM), a method for assigning individualized grades on the group project that does not rely on peer evaluations. A quasi-experiment is described where marketing research students are graded in groups either with peer evaluations (the control group) or with the SMM (the treatment group). Students participating in the quasi-experiment were more likely to prefer the SMM over the approach that uses peer evaluations. Moreover, when the SMM is compared with the peer evaluations approach, the SMM appears to be more likely to generate individualized grades on the group project that reflect each student's academic ability, to deter social loafing, to increase scores on the group project, and to increase scores on an exam that is heavily loaded with project material. Recommendations for future users of the SMM are offered. (Contains 3 notes, 1 exhibit and 5 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10