Rhetoric vs. Reality: The Fundraising Messages of the United Negro College Fund in the Immediate Aftermath of the "Brown" Decision

Autor/in	Gasman, Marybeth
Titel	Rhetoric vs. Reality: The Fundraising Messages of the United Negro College Fund in the Immediate Aftermath of the "Brown" Decision
Quelle	In: History of Education Quarterly, 44 (2004) 1, S.70-94 (25 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0018-2680
DOI	10.1111/j.1748-5959.2004.tb00146.x
Schlagwörter	African Americans; College Presidents; Black Colleges; Fund Raising; Desegregation Litigation; School Segregation; School Desegregation; Higher Education; College Role; Activism; Civil Rights + Suchen Sie Ihr Suchwort? Afroamerikaner; College president; Hochschulpräsident; Fundraising; Spendensammlung; Integrative Schule; Hochschulbildung; Hochschulsystem; Hochschulwesen; Aktivismus; Politischer Protest; Bürgerrechte; Grundrechte; Zivilrecht
Abstract	In spite of the euphoria of the "Brown v. Board of Education of Topeka, Kansas" decision outlawing segregation, Black leaders and presidents of the member colleges of the United Negro College Fund (UNCF) understood that this critical point in history brought both opportunities and challenges to Black higher education. The "Brown" decision compelled Black college leaders to assess the role of their institutions in the larger society. How did they understand that role, and how did they present it to potential donors? This article will explore the United Negro College Fund's preparation for the "Brown" decision and its response in the immediate aftermath of the ruling. Specifically, it will examine the fund-raising materials used (i.e., letters, press releases, speeches, etc.), the Fund's attitude toward the "Brown" decision, and the response of the UNCF-member college presidents to the decision. What strategies were evident in the Fund's appeals? How did the UNCF attempt to deflect the idea that, in light of desegregation, all-Black institutions were irrelevant? And, how was the UNCF able to support both integration and the livelihood of its member institutions? Lastly, what changes, if any, did the Fund, through its publicity materials, anticipate for the future? For the purposes of this paper, the immediate aftermath of the "Brown" decision refers to the period from 1954 to 1959. The author has chosen to end this paper with 1959 because the situation of Black colleges significantly changed with the onset of the 1960s. The UNCF publicity took on a more black-centered approach as a result of student activism and the energy of the civil rights movement. (Contains 2 tables and 95 footnotes.) (ERIC).
Anmerkungen	History of Education Society. 220 McKay Education Building, Slippery Rock University, Slippery Rock, PA 16057. Fax: 724-738-4548; e-mail: heq@sru.edu.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10