Literaturnachweis - Detailanzeige
Autor/in | Kittle, Bart |
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Titel | Institutional Advertising in Higher Education. |
Quelle | In: Journal of Marketing for Higher Education, 9 (2000) 4, S.37-52Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0884-1241 |
Schlagwörter | Advertising; Colleges; Higher Education; Institutional Advancement; Marketing; Mass Media; National Surveys; Public Relations; Universities |
Abstract | An exploratory study surveyed 59 colleges and universities concerning their advertising practices, specifically media usage, importance of communication objectives for institutional messages, and the importance of audiences targeted for advertising. All major media were used by most of the institutions. Communication objectives mentioned most often included general image enhancement and awareness of the institution. (Author/DB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |