Transnational Higher Education: The Importance of Institutional Reputation, Trust and Student-University Identification in International Partnerships

Autor/inn/en	Heffernan, Troy; Wilkins, Stephen; Butt, Muhammad Mohsin
Titel	Transnational Higher Education: The Importance of Institutional Reputation, Trust and Student-University Identification in International Partnerships
Quelle	In: International Journal of Educational Management, 32 (2018) 2, S.227-240 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0951-354X
DOI	10.1108/IJEM-05-2017-0122
Schlagwörter	Foreign Countries; Global Approach; Higher Education; Universities; Reputation; Trust (Psychology); Undergraduate Students; Student School Relationship; Identification (Psychology); Intercollegiate Cooperation; International Cooperation; Student Attitudes; Study Abroad; Student Surveys; Structural Equation Models; Predictor Variables; Student Satisfaction; Hypothesis Testing; Student Role; Expectation; Likert Scales; Factor Analysis; Statistical Analysis; Hong Kong; Sri Lanka + Suchen Sie Ihr Suchwort? Ausland; Globales Denken; Hochschulbildung; Hochschulsystem; Hochschulwesen; University; Universität; Schüler-Lehrer-Beziehung; Hochschulkooperation; Internationale Kooperation; Internationale Zusammenarbeit; Schülerverhalten; Studies abroad; Auslandsstudium; Schülerbefragung; Prädiktor; Hypothesenprüfung; Hypothesentest; Expectancy; Erwartung; Likert-Skala; Faktorenanalyse; Statistische Analyse; Hongkong; Ceylon
Abstract	Purpose: The purpose of this paper is to assess the extent to which the critical relational variables of university reputation, student trust and student-university identification influence student behaviour towards transnational education partnerships. Design/methodology/approach: Students undertaking British degrees at two transnational partnership locations (Hong Kong, n = 203 and Sri Lanka, n = 325) completed a quantitative survey questionnaire. A conceptual model was developed and tested using structural equation modelling. Findings: University reputation and student trust were found to be significant predictors of student identification with each partner institution, and student-university identification was a significant predictor of student satisfaction, loyalty and extra-role behaviours towards both the local and foreign educational organisations. Practical implications: The findings suggest that student relationship management strategies should focus on strengthening the higher education institution's reputation, and increasing the students' trust and identification with the institution. Moreover, universities should also assess potential partners for these qualities when entering into transnational education partnerships. Originality/value: Drawing on theories of social and organisational identification, this is the first study to consider student-university identification as the linchpin between the exogenous constructs of reputation and trust, and the endogenous constructs of student satisfaction, loyalty and extra-role behaviours in both the international education and international business literatures. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01