Literaturnachweis - Detailanzeige
Autor/in | Mills, Robert A. |
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Titel | A Different View of the Zoo |
Quelle | (1973)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Marketing; Merchandising; Recreational Facilities; Zoos |
Abstract | This article describes a consumer-oriented'' marketing approach to zoos, including providing the atmospheric display of animals in a semblance of their natural habitat, improved tours and lectures, and extensive promotion. (JA) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |