Literaturnachweis - Detailanzeige
| Autor/in | Gearhart, G. David |
|---|---|
| Institution | National Association of College and University Business Officers, Washington, DC. |
| Titel | The Capital Campaign in Higher Education. A Practical Guide for College and University Advancement. |
| Quelle | (1995), (230 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| ISBN | 0-915164-98-1 |
| Schlagwörter | Leitfaden; Accounting; Capital; Donors; Educational Finance; Endowment Funds; Feasibility Studies; Financial Needs; Fund Raising; Higher Education; Philanthropic Foundations; Private Financial Support; Public Relations; Trusts (Financial); Volunteers |
| Abstract | This book is a guide to the major elements of planning and conducting capital campaigns for colleges and universities. Chapter 1 provides an overview of a capital campaign and reviews the elements needed before campaign planning begins. Chapter 2 offers some historical background of development programs, and discusses selection of a campaign counsel, the campaign case statement, and feasibility studies. Chapters 3 and 4 cover the creation of a campaign organization, and the role of volunteers and the external campaign organization. The process of soliciting and asking for gifts is addressed in Chapter 5. Chapter 6 describes campaign mechanics, including a brief discussion of campaign cash flow as it relates to bricks-and-mortar gifts. The public relations aspects of campaigns are discussed in Chapter 7. Next, Chapter 8 looks at campaign accounting in relation to guidelines promulgated by the Council for Advancement and Support of Education (CASE). Finally, Chapter 9 reviews post-campaign plans including an agenda for future fund raising. Twelve appendixes include: a typical feasibility study; a needs statements; sample language for named chairs, endowments and fellowships; samples of advertising campaigns; an organization chart for a university relations department; and sample pledge forms. The CASE management and reporting standards for educational fund-raising campaigns are also appended. (CH) |
| Anmerkungen | National Association of College and University Business Officers, One Dupont Circle, Suite 500, Washington, DC 20036-1178 ($36.95 members; $49.95 nonmembers). |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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