Developing Effective Public Relations.

Autor/in	Gysbers, Norman C.
Institution	National Consortium on Competency-Based Staff Development.; American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.
Titel	Developing Effective Public Relations.
Quelle	(1976), (62 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Beigaben	Tabellen
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Leitfaden; Competency Based Education; Counselor Training; Guidance Personnel; Guides; Learning Modules; Mass Media; Professional Training; Program Development; Public Relations; Staff Development; Workshops + Suchen Sie Ihr Suchwort? Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Handbuch; Leitfaden; Learning module; Lernmodul; Massenmedien; Berufliche Fachbildung; Berufliche Fortbildung; Programmplanung; Public relation work; Öffentlichkeitsarbeit; Personnel development; Personalentwicklung; Lernwerkstatt; Schulung
Abstract	This module is designed to provide counselors and related personnel with the knowledge and skills needed to plan and carry out guidance-related public relations activities. To accomplish this goal, a number of learning experiences have been organized into a workshop format lasting approximately six hours. These learning experiences will increase the participant's understanding of public relations; his knowledge of public relations resources; his expertise in making presentations; and his skill in developing a public relations plan. Evaluative activities are incorporated into the workshop. An extensive supplementary list of Public Relations Activities for Counselors is included in the Appendix. A separate Coordinator's Guide is designed to accompany the module. (Author/BP)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01