Literaturnachweis - Detailanzeige
Autor/in | Fox, Roy F. |
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Titel | Manipulated Kids: Teens Tell How Ads Influence Them. |
Quelle | In: Educational Leadership, 53 (1995) 1, S.77-79Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0013-1784 |
Schlagwörter | Adolescents; Consumer Education; Grade 9; High Schools; Media Literacy; Rural Areas; Student Attitudes; Television Commercials; Missouri |
Abstract | A study of 200 rural Missouri teenagers revealed that this captive audience is hoodwinked by Channel One TV commercials. Some students viewed sportswear commercials as advertisements for athletes. Others mistook certain Pepsi commercials for public-service announcements. Repetition, testimonials, and bandwagon appeals are classic propaganda techniques. Teachers should ban TV commercials. (MLH) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |