Literaturnachweis - Detailanzeige
Autor/in | Nicklin, Julie L. |
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Titel | War of the Credit Cards. |
Quelle | In: Chronicle of Higher Education, 41 (1993) 10 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0009-5982 |
Schlagwörter | Alumni Associations; College Role; College Students; Competition; Credit Cards; Educational Trends; Higher Education; Incentives; Income; Marketing; Taxes; Trend Analysis |
Abstract | Increasingly, colleges are offering affinity credit cards with attractive incentives as a marketing tool. Some in academe feel the trend may compromise educational objectives. Institutions may also face taxation on unrelated-business income generated through the cards. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |