Literaturnachweis - Detailanzeige
Autor/inn/en | Miller, Linda Wise; Winn, Richard |
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Institution | Idaho State Div. of Vocational Education, Boise. |
Titel | Idaho Marketing Education Core Curriculum. Career Sustaining Level, Specialist Level, Supervisory Level, Entrepreneurial Level. |
Quelle | (1996), (27 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Accounting; Advertising; Basic Skills; Behavioral Objectives; Business Education; Career Development; Competence; Competency Based Education; Core Curriculum; Distributive Education; Education Work Relationship; Educational Objectives; Educational Strategies; Employment Opportunities; Entrepreneurship; Job Search Methods; Marketing; Retailing; Role of Education; Secondary Education; Statewide Planning; Supervisory Training; Idaho Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Abrechnung; Buchführung; Buchhaltung; Werbung; Basic skill; Grundfertigkeit; Wirtschaftserziehung; Wirtschaftspädagogik; Berufsentwicklung; Kompetenz; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Kerncurriculum; Educational objective; Bildungsziel; Erziehungsziel; Lehrstrategie; Berufschance; Beschäftigungschance; Unternehmungsgeist; Arbeitsplatzsuchtheorie; Warenwirtschaft; Bildungsauftrag; Sekundarbereich; Planwirtschaft |
Abstract | This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human resources, industrial and engineering, and natural resources). Discussed next are the nature/scope of and occupational areas of ME, job outlook for ME occupations, skills/knowledge learned in ME, and role of ME in improving marketing in Idaho. The remainder of the document is a list of 327 competencies in the following categories: role of marketing in the economic system; basic marketing elements; basic marketing math; sales transaction and store operation; critical elements of advertising; basic elements of display and sales promotional activities; selling techniques; interpersonal skills; career opportunities and appropriate job-seeking skills; communication skills, merchandising; technology; management and supervision; accounting; business law; and entrepreneurship. Within each category skills are grouped by the following levels: career sustaining; specialist; supervisory; and entrepreneurial. Appended are lists of 21 ME occupations and the education and business representatives involved in developing the core curriculum. (MN) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |