Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project

Autor/inn/en	Williams, Jacqueline A.; Dobie, Kathryn
Titel	Electronic Reverse Auctions: Integrating an E-Sourcing Tool into a Sales and Purchasing Cross-Course Negotiation Project
Quelle	In: Marketing Education Review, 21 (2011) 1, S.35-42 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.2753/MER1052-8008210105
Schlagwörter	Learner Engagement; Classroom Techniques; Purchasing; Instructional Innovation; Job Skills; Student Projects; Assignments; Business Administration Education; College Instruction; Class Activities; Educational Strategies; Instructional Effectiveness; Student Attitudes; Student Surveys; Computer Uses in Education; Technology Integration; Merchandising; Bids; Computer Software; Pretests Posttests; College Students + Suchen Sie Ihr Suchwort? Klassenführung; Beschaffungswesen; Kauf; Educational Innovation; Bildungsinnovation; Produktive Fertigkeit; Schulprojekt; Assignment; Auftrag; Zuweisung; Hochschullehre; Lehrstrategie; Unterrichtserfolg; Schülerverhalten; Schülerbefragung; Computernutzung; Direktvermarktung; Ausschreibung; Collegestudent
Abstract	Electronic reverse auctions are increasingly being used by firms to improve firm financial and operational performance. The described teaching innovation serves as a model for introducing electronic reverse auctions as a central element in a comprehensive negotiation exercise involving sales management and purchasing management students. Results of this exercise indicate a high level of student engagement and interest in additional exposure to sales/sourcing technologies. (Contains 3 tables and 2 figures.) (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10