A Relationship Approach to Higher Education Institution Stakeholder Management

Autor/inn/en	Alves, Helena; Mainardes, Emerson Wagner; Raposo, Mario
Titel	A Relationship Approach to Higher Education Institution Stakeholder Management
Quelle	In: Tertiary Education and Management, 16 (2010) 3, S.159-181 (23 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1358-3883
Schlagwörter	Higher Education; Social Environment; Educational Research; Colleges; Marketing; Stakeholders; College Administration; School Business Relationship; School Community Relationship + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Soziales Umfeld; Bildungsforschung; Pädagogische Forschung; College; Hochschule; Fachhochschule; College administrators; Hochschulverwaltung
Abstract	The functions of teaching and research in higher education institutions (HEIs) are being reassessed, with particular emphasis on the contribution they make to the welfare of their economic and social environment. To this end, HEIs need to engage in profitable relationships with various stakeholders and incorporate their respective visions into their own management practices. Hence, HEIs need to identify these stakeholders and their needs before defining priorities and relational strategies for each entity. The approach taken is theoretical and based on the combination of three different areas of study: HEIs, stakeholders and relational marketing. Since this subject is a recent topic in HEIs, the contribution of this paper arises from its overview of the empirical research previously conducted, and in this way, highlighting the current status of studies relating to the three themes, while simultaneously pointing out possible future lines of research. (Contains 4 tables and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10