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AutorenBryant, Carol A.; Courtney, Anita H.; McDermott, Robert J.; Alfonso, Moya L.; Baldwin, Julie A.; Nickelson, Jen; Brown, Kelli R. McCormack; DeBate, Rita D.; Phillips, Leah M.; Thompson, Zachary; Zhu, Yiliang
TitelPromoting Physical Activity among Youth through Community-Based Prevention Marketing
QuelleIn: Journal of School Health, 80 (2010) 5, S.214-224 (11 Seiten)
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Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0022-4391
SchlagwörterPhysical Activities; Health Promotion; Prevention; Public Health; Marketing; Program Development; Guidelines; Intervention; Program Descriptions; Interviews; Community Programs; Participatory Research
AbstractBackground: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age) called VERB[TM] Summer Scorecard. Based on the national VERB[TM] media campaign, the program offered opportunities for tweens to try new types of physical activity during the summer months. Methods: The VERB[TM] Summer Scorecard was implemented and monitored between 2004 and 2007 using the 9-step CBPM framework. Program performance was assessed through in-depth interviews and a school-based survey of youth. Results: The CBPM process and principles used by school and community personnel to promote physical activity among tweens are presented. Observed declines may become less steep if school officials adopt a marketing mind-set to encourage youth physical activity: deemphasizing health benefits but promoting activity as something fun that fosters spending time with friends while trying and mastering new skills. Conclusions: Community-based programs can augment and provide continuity to school-based prevention programs to increase physical activity among tweens. (Contains 2 tables and 1 figure.) (As Provided).
AnmerkungenWiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2017/4/10
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