Understanding Consumer Needs through Market Research

Autor/inn/en	Overton, Cynthia; Volkman, Cheryl; Silver-Pacuilla, Heidi; Gray, Tracy
Titel	Understanding Consumer Needs through Market Research
Quelle	In: Assistive Technology Outcomes and Benefits, 5 (2008) 1, S.4-18 (15 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1938-727X
Schlagwörter	Assistive Technology; Marketing; Research; Needs; Institutional Cooperation; Organizations (Groups); Administrator Attitudes; Interviews; Alignment (Education); Technology Uses in Education; Educational Legislation; Federal Legislation; Financial Support; Educational Research; Resources; Arizona; California; Florida; Kansas; Maryland; Minnesota; New York; North Carolina; Pennsylvania + Suchen Sie Ihr Suchwort? Forschung; Grundbedürfnis; Institute; Co-operation; Cooperation; Institut; Kooperation; Interviewing; Interviewtechnik; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Bildungsrecht; Schulgesetz; Bundesrecht; Finanzielle Förderung; Bildungsforschung; Pädagogische Forschung; Betriebsmittel; Hilfsmittel; Kalifornien
Abstract	The purpose of this article is to demonstrate how existing market research in the assistive technology (AT) field can be leveraged to create new solutions and to help those solutions reach wider markets. To do so, we discuss market research projects, focusing on seminal activities that have occurred in the assistive and learning technology field; present a collaborative market research activity involving the National Center for Technology Innovation and AbleNet[R], Inc.; and offer suggestions for how an organization with little or no experience with market research can initiate such activities. As demonstrated in this article, findings deriving from market research activities can be used to benefit individual corporations responsible for conducting market research as well as the broader AT community. (Contains 3 tables and 2 figures.) (As Provided).
Anmerkungen	Assistive Technology Industry Association and SEAT Center. Available from: SEAT Center, Special Education, Illinois State University, Campus Box 5910, Normal, IL 61790. Tel: 309-438-7811; Fax: 309-830-0999; e-mail: atob@atia.org; Web site: http://www.atia.org/i4a/pages/index.cfm?pageid=3305
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10