A Brand New Way of Looking at Library Marketing

Sonst. Personen	Germain, Carol Anne (Hrsg.)
Titel	A Brand New Way of Looking at Library Marketing
Quelle	In: Public Services Quarterly, 4 (2008) 1, S.73-78 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1522-8959
Schlagwörter	Marketing; Libraries; Visual Aids; Relationship; Organizations (Groups); Identification + Suchen Sie Ihr Suchwort? Library; Bibliothek; Anschauungsmaterial; Wechselbeziehung; Identifikation; Identifizierung
Abstract	Currently, one of the hottest topics in library marketing is branding. Over the years, businesses have utilized this technique to achieve commercial success. Is it possible for libraries to utilize this same strategy to promote their resources and services? One of the key components of a good branding campaign is passion, dedication, and a quality "product." Libraries and librarians already have that commitment and can be proud of, and market with, the same zeal as Apple or McDonalds. Branding is only one element in the marketing process. Yet it can have far reaching effects for the library's promotional initiatives. In this article, the author defines branding, explains why libraries use branding, and discusses the importance of defining a library's image in the branding process. The author also talks about branding outside the library. (Contains 3 figures.) (ERIC).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10