Coping by Copying? Higher Education Institutions' Student Recruitment Strategies

Autor/inn/en	Frolich, Nicoline; Brandt, Synnove; Hovdhaugen, Elisabeth; Aamodt, Per Olaf
Titel	Coping by Copying? Higher Education Institutions' Student Recruitment Strategies
Quelle	In: Tertiary Education and Management, 15 (2009) 3, S.227-240 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1358-3883
Schlagwörter	Student Recruitment; Methods; College Administration; Higher Education; Competition; Case Studies; Foreign Countries; Norway + Suchen Sie Ihr Suchwort? Method; Methode; College administrators; Hochschulverwaltung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Wettkampf; Case study; Fallstudie; Case Study; Ausland; Norwegen
Abstract	Growing national and international competition for students puts pressure on higher education institutions (HEIs) to develop marketing and student recruitment strategies; these are also driven by financial stress caused by performance-based funding mechanisms. In this paper we explore Norwegian HEIs' student recruitment strategies. What type of student recruitment strategies do HEIs develop? How are the strategies linked to the institutions' student market position? We combine qualitative research strategies including in-depth interviews and document analysis with quantitative analyses of the student market positions of different types of institutions in Norway. (Contains 1 figure and 2 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10