Librarians' Attitudes towards Marketing Library Services

Autor/in	Aharony, Noa
Titel	Librarians' Attitudes towards Marketing Library Services
Quelle	In: Journal of Librarianship and Information Science, 41 (2009) 1, S.39-50 (12 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0961-0006
DOI	10.1177/0961000608096717
Schlagwörter	Questionnaires; Public Libraries; Correlation; Library Services; Librarian Attitudes; Public Relations; Institutional Advancement; Library Research; Individual Characteristics; College Libraries; School Libraries; Predictor Variables; Foreign Countries; Mail Surveys; Israel + Suchen Sie Ihr Suchwort? Fragebogen; Public library; Stadtbücherei; Öffentliche Bibliothek; Korrelation; Bibliotheksarbeit; Public relation work; Öffentlichkeitsarbeit; nicht übertragen; Personality characteristic; Personality traits; Persönlichkeitsmerkmal; College; Library; Libraries; Hochschule; Fachhochschule; Bibliothek; Universitätsbibliothek; School library; Schulbibliothek; Prädiktor; Ausland; Erhebungsinstrument
Abstract	This research set out to explore the attitudes of school, academic and public librarians towards marketing libraries. The main question that was examined is whether personality characteristics such as empowerment, extroversion and resistance to change influence librarians' attitudes towards the marketing of libraries. One hundred and fifty-six participants took part in this study. The research tools included: a personal details questionnaire, extroversion/ introversion questionnaire, attitudes towards marketing a library questionnaire, a resistance to change questionnaire and an empowerment questionnaire. The most important finding of this research was the positive correlation between personal characteristics: empowerment, extroversion and resistance to change and attitudes towards marketing libraries. The results of the current research emphasize the idea that librarians of all branches should be exposed to marketing concepts in order to maintain their central position as information providers despite--and within--the new technologies. (Contains 6 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10