Literaturnachweis - Detailanzeige
| Autor/inn/en | Burke, Lisa A.; James, Karen E. |
|---|---|
| Titel | PowerPoint-Based Lectures in Business Education: An Empirical Investigation of Student-Perceived Novelty and Effectiveness |
| Quelle | In: Business Communication Quarterly, 71 (2008) 3, S.277-296 (20 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1080-5699 |
| DOI | 10.1177/1080569908317151 |
| Schlagwörter | Business Education; Lecture Method; Multimedia Instruction; Multimedia Materials; Hypermedia; Instructional Effectiveness; Novelty (Stimulus Dimension); Student Attitudes; Classroom Communication; Classroom Environment; Questionnaires; Intermode Differences; Computer Software Evaluation; Business Communication |
| Abstract | The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of learning. Results indicate that the degree of novelty that undergraduate business students associate with PPT-based teaching significantly relates to their perceptions of PPT's impact on cognitive learning and classroom interaction. Students' views of PPT as a novel stimulus are also associated with their perception of specific constructive and dysfunctional classroom behaviors and attitudes. The authors discuss their findings and offer implications for instructors and researchers in business education. (Contains 4 tables.) (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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