Characteristics and Communication--Effectiveness of "Fortune 500" Company Corporate Homepages

Autor/inn/en	Truell, Allen D.; Zhao, Jensen J.; Alexander, Melody W.; Whitesel, Joel A.
Titel	Characteristics and Communication--Effectiveness of "Fortune 500" Company Corporate Homepages
Quelle	In: Delta Pi Epsilon Journal, 47 (2005) 2, S.83-90 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0011-8052
Schlagwörter	Internet; Electronic Mail; Sample Size; Information Technology; Business Communication; Business Education + Suchen Sie Ihr Suchwort? Elektronischer Briefkasten; Informationstechnologie; Unternehmenskommunikation; Wirtschaftserziehung; Wirtschaftspädagogik
Abstract	The Internet and its component parts, email and the World Wide Web (Web), have had a tremendous impact on how companies communicate with their various audiences. Thus, the twofold purpose of this study was (a) to determine the characteristics of "Fortune 500" company homepage components and (b) to determine the communication effectiveness of various "Fortune 500" company homepage components. Results of this study involving a random sample of 215 "Fortune 500" company homepages indicate that they are effective as a communication tool. Implications for business educators teaching communication and information systems and "Fortune 500" company homepage developers are offered. (Contains 4 tables.) (Author).
Anmerkungen	Delta Pi Epsilon, Inc. P.O. Box 4340, Little Rock, AR 72214. Tel: 501-219-1866; Fax: 501-219-1876; e-mail: dpe@ipa.net; Web site: http://www.dpe.org.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10