The Sleeper Effect in Persuasion: A Meta-Analytic Review

Autor/inn/en	Kumkale, G. Tarcan; Albarracin, Dolores
Titel	The Sleeper Effect in Persuasion: A Meta-Analytic Review
Quelle	In: Psychological Bulletin, 130 (2004) 1, S.143-172 (30 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0033-2909
Schlagwörter	Cues; Persuasive Discourse; Meta Analysis; Models; Motivation; Attitudes + Suchen Sie Ihr Suchwort? Stichwort; Persuasion; Persuasive Kommunikation; Meta-analysis; Metaanalyse; Analogiemodell; psychologische; Motivation (psychologisch); Attitude; Einstellung; Verhalten
Abstract	A meta-analysis of the available judgment and memory data on the sleeper effect in persuasion is presented. According to this effect, when people receive a communication associated with a discounting cue, such as a noncredible source, they are less persuaded immediately after exposure than they are later in time. Findings from this meta-analysis indicate that recipients of discounting cues were more persuaded over time when the message arguments and the cue had a strong initial impact. In addition, the increase in persuasion was stronger when recipients of discounting cues had higher ability or motivation to think about the message and received the discounting cue after the message. These results are discussed in light of classic and contemporary models of attitudes and persuasion. (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10