Literaturnachweis - Detailanzeige
Autor/in | Piller, Ingrid |
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Titel | Advertising as a Site of Language Contact. |
Quelle | In: Annual Review of Applied Linguistics, 23 (2003), S.170-83 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0267-1905 |
Schlagwörter | Advertising; English (Second Language); Language Role; Multilingualism; Second Language Learning |
Abstract | Reviews work on language contact phenomena in advertising. More emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple cods are associated and of the consumers who peruse them. Also examines the various functions of different contact languages in advertising. (Author/VWL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |