Literaturnachweis - Detailanzeige
Autor/in | Aldrich, Clark |
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Titel | Customer-Focused E-Learning: The Drivers. |
Quelle | In: Training & Development, 54 (2000) 8, S.34-36 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1055-9760 |
Schlagwörter | Adult Education; Consumer Education; Corporations; Marketing; Web Based Instruction |
Abstract | Factors driving the trend toward customer-focused electronic learning (CFEL) include the increased sophistication of products and services, the need to reduce the customer training burden, and the need to bolster revenues. CFEL can shift training from a support role to a marketing tool and a profit center. (JOW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |