Literaturnachweis - Detailanzeige
Autor/inn/en | Altman, David G.; und weitere |
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Titel | How an Unhealthy Product Is Sold: Cigarette Advertising in Magazines, 1960-1985. |
Quelle | In: Journal of Communication, 37 (1987) 4, S.95-106 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Advertising; Commercial Art; Communication Research; Consumer Economics; Cultural Context; Health Education; Merchandising; Persuasive Discourse; Propaganda; Salesmanship; Smoking; Social Environment; Tobacco |
Abstract | Suggests that an emphasis on erotic images in women's magazines and on images of adventure, risk, and recreation in youth magazines tailored cigarette ads to the implicit and explicit desires of consumers, allaying their fears about the health effects of smoking. (MM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |