Literaturnachweis - Detailanzeige
Autor/inn/en | Smith, Sterling; Ogley, Peter |
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Titel | Assessment of Public Attitude Changes toward Exceptional Children as a Result of Public Newspaper Advertisements. |
Quelle | In: Australian Journal of Developmental Disabilities, 7 (1981) 2, S.87-89 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Attitude Change; Attitudes toward Disabilities; Mass Media; Newspapers; Public Opinion; Surveys |
Abstract | To assess whether newspaper advertising would affect attitudes toward handicapped children, a series of newspaper advertisements were run over a five-month period. It was concluded that the ads produced significant difference in attitudes of persons manifest by their response to the questionnaire. (SB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |