Do Charter Schools Outspend Public Schools Online? Evidence from Texas

Autor/inn/en	Childs, Joshua; Taylor, Zachary
Titel	Do Charter Schools Outspend Public Schools Online? Evidence from Texas
Quelle	In: Journal of School Choice, 16 (2022) 1, S.49-70 (22 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Taylor, Zachary)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1558-2159
DOI	10.1080/15582159.2021.1944737
Schlagwörter	Charter Schools; Expenditures; Public Schools; Comparative Analysis; School Districts; Taxes; State Departments of Education; Enrollment; Student Recruitment; Information Retrieval; Marketing; Elementary Secondary Education; Web Sites; Internet; Texas + Suchen Sie Ihr Suchwort? Charter school; Charter-Schule; Ausgaben; Public school; Öffentliche Schule; School district; Schulbezirk; Abgabe; Kultusministerium; Einschulung; Web-Design
Abstract	As open enrollment public charter school districts have continued to grow in Texas, researchers and policymakers have continued to question how these public charter school districts spend public taxpayer dollars. Although extensive research has addressed how public charter school districts spend money to recruit teachers, complete capital projects, and hire school leaders, no studies have examined how public charter school districts compete with traditional public school districts online to drive traffic and interest in their schools. Using Texas Education Agency and SEMrush data (web metrics, such as organic keywords, organic traffic, and traffic cost) from the 2018-2019 school year, this study compares public charter school district and traditional public school district web metrics to learn more about how charter school districts continue to open and drive enrollment. Results suggest that, when compared to traditional public school districts in Texas, public charter school districts in Texas are less web popular by keyword search (p < 0.00) and traffic (p < 0.00), yet these districts spend more on driving Internet traffic to their websites (p < .00) than traditional public school districts. Implications for research, policy, and competition between open enrollment public charter school districts and traditional public school districts are addressed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01