Digital Marketing Jobs: What Are Recruiters Looking For?

Autor/in	Elhajjar, Samer
Titel	Digital Marketing Jobs: What Are Recruiters Looking For?
Quelle	In: Journal of Education for Business, 97 (2022) 1, S.29-35 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2021.1884520
Schlagwörter	Marketing; Employment Potential; Occupational Information; Job Analysis; Business Administration Education; Foreign Countries; Lebanon; France; United Kingdom; United States + Suchen Sie Ihr Suchwort? Arbeitsmarktbezogene Qualifikation; Beschäftigungsfähigkeit; Berufsinformation; Arbeitsanalyse; Ausland; Libanon; Frankreich; Großbritannien; USA
Abstract	This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable personality traits within the digital marketing environment. Our content analysis of 320 job announcements posted in 2019 and 2020 resulted in a picture of knowledge, skill, and qualification sets sought from prospective digital marketing professionals. Technological advances increasingly demand knowledge related to soft and technical skills. The results of this study provide insight into the current and ideal future curriculum design of digital marketing programs. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01