A Radio Drama's Effects on HIV Attitudes and Policy Priorities: A Field Experiment in Tanzania

Autor/inn/en	Green, Donald P.; Groves, Dylan W.; Manda, Constantine
Titel	A Radio Drama's Effects on HIV Attitudes and Policy Priorities: A Field Experiment in Tanzania
Quelle	In: Health Education & Behavior, 48 (2021) 6, S.842-851 (10 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Green, Donald P.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1090-1981
DOI	10.1177/10901981211010421
Schlagwörter	Radio; Programming (Broadcast); African Languages; Drug Therapy; Acquired Immunodeficiency Syndrome (AIDS); Drama; Social Bias; Self Disclosure (Individuals); Access to Health Care; Rural Areas; Intervention; Comparative Analysis; Preferences; Foreign Countries; Risk; Health Behavior; Tanzania + Suchen Sie Ihr Suchwort? Programmgestaltung; Africa; Language; Languages; Afrika; Sprachen; Afrikanische Sprache; Schauspiel; Rural area; Ländlicher Raum; Ausland; Risiko; Health behaviour; Gesundheitsverhalten; Tansania
Abstract	A growing body of evidence investigates how entertainment education influences knowledge about HIV, stigma toward those with HIV, and openness to disclosing one's HIV status. The present study shows that in addition to these effects, mass media interventions may influence audiences' policy priorities, such as their demand for local access to HIV/AIDS medical care. A condensed (2 hours) version of a popular Swahili radio drama was presented to rural Tanzanians as part of a placebo-controlled experiment, clustered at the village level. A random sample comprising 1,200 participants were interviewed at baseline and invited to attend a presentation of the radio drama, and 83% attended. Baseline respondents were reinterviewed 2 weeks later with a response rate of 95%. In addition to increasing listeners' knowledge and support for disclosure of HIV status, the radio drama produced sizable and statistically significant effects on listeners' preference for hypothetical candidates promising improved HIV/AIDS treatment. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01