Informal Adult Learning: Advertisements in Women's Magazines in Turkey

Autor/inn/en	Gür, Faik; Seggie, Fatma Nevra; Basgürboga, Gülsah Kisabacak
Titel	Informal Adult Learning: Advertisements in Women's Magazines in Turkey
Quelle	In: Adult Education Quarterly: A Journal of Research and Theory, 71 (2021) 4, S.315-337 (23 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Gür, Faik) ORCID (Seggie, Fatma Nevra) ORCID (Basgürboga, Gülsah Kisabacak)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0741-7136
DOI	10.1177/0741713621991842
Schlagwörter	Informal Education; Adult Learning; Advertising; Periodicals; Females; Content Analysis; Foreign Countries; Language Usage; Values; Neoliberalism; Consumer Economics; Turkey + Suchen Sie Ihr Suchwort? Informelle Bildung; Nichtformale Bildung; Adulte education; Adult training; Erwachsenenbildung; Werbung; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Weibliches Geschlecht; Inhaltsanalyse; Ausland; Sprachgebrauch; Wertbegriff; Neo-liberalism; Neoliberalismus; Konsumökonomie; Türkei
Abstract	This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or lexical forms: beautiful (güzel), to live (yasamak), new (yeni), skin (cilt), and young (genç). By examining the data through informal learning, the study looks at how consumer-oriented values were taught informally to women readers during a period when Turkey underwent integration with the neoliberal global economy. We argue that the advertisements in women's magazines were effective both in terms of disseminating the dominant values of the era and in causing women to informally internalize the consumer-oriented values required for the development of the desired female subjectivities of an emerging neoliberal society. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01