A Conjoint Analysis of MBA Market Preferences When Choosing a University in Indonesia

Autor/inn/en	Vincenthio, Audrie Gabriella; Renardi, Adama; Gunadi, Willy
Titel	A Conjoint Analysis of MBA Market Preferences When Choosing a University in Indonesia
Quelle	In: Journal of Continuing Higher Education, 69 (2021) 1, S.19-33 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Vincenthio, Audrie Gabriella) ORCID (Gunadi, Willy)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0737-7363
DOI	10.1080/07377363.2020.1770021
Schlagwörter	Foreign Countries; Graduate Students; Masters Programs; Business Administration Education; College Choice; Preferences; Decision Making; Institutional Characteristics; Program Design; Marketing; Tuition; Educational Quality; Educational Finance; School Schedules; Indonesia + Suchen Sie Ihr Suchwort? Ausland; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Magister course; Magisterstudiengang; Studienortwahl; Decision-making; Entscheidungsfindung; Programme design; Programmaufbau; Programmplanung; Unterweisung; Unterricht; Quality of education; Bildungsqualität; Bildungsfonds; Schulzeiteinteilung; Indonesien
Abstract	As the master's education market continues to expand, Indonesia will be amongst the key markets, especially for the MBA program. Universities are faced with challenges and opportunities in acquiring the increasing MBA market. The present study uses conjoint analysis to explore Indonesia's MBA market preferences in choosing a university by examining the tradeoffs made on attributes considered important in decision making, which has not previously been discussed. Therefore, the present study fills a gap in the research and aids practitioners in understanding the preferences of the MBA market in Indonesia, thus enabling them to design a program and marketing strategy accordingly. The results show that total tuition fees and lecturing time are the most critical attributes. Thus, attributes defining quality were found not to be of significant concern, while programs that offer alternatives in reducing financial burden and time were more valued. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2022/1/01