A Layered Investigation of Chinese in the Linguistic Landscape: A Case Study of Box Hill, Melbourne

Autor/inn/en	Yao, Xiaofang; Gruba, Paul
Titel	A Layered Investigation of Chinese in the Linguistic Landscape: A Case Study of Box Hill, Melbourne
Quelle	In: Australian Review of Applied Linguistics, 43 (2020) 3, S.302-336 (35 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Yao, Xiaofang) ORCID (Gruba, Paul)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0155-0640
Schlagwörter	Case Studies; Language Usage; English (Second Language); Second Language Learning; Chinese; Language Role; Neighborhoods; Language Planning; Signs; Retailing; Self Concept; Urban Environment; Foreign Countries; Photography; Language Attitudes; Semiotics; Preferences; Asians; Immigrants; Monolingualism; Bilingualism; Australia + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Sprachgebrauch; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; China; Chinesen; Neighbourhoods; Nachbarschaft; Sprachwechsel; Zeichensystem; Warenwirtschaft; Selbstkonzept; Stadtökologie; Ausland; Fotografie; Sprachverhalten; Semiotik; Asian; Asiat; Asiatin; Asiaten; Asiate; Immigrant; Immigrantin; Immigranten; Bilingualismus; Australien
Abstract	Increased attention to urban diversity as a site of study has fostered the recent development of linguistic landscape studies. To date, however, much of the research in this area has concerned the use and spread of English to the exclusion of other global languages. In a case study situated in Box Hill, a large suburb of Melbourne, we adopted a layered approach to investigate the role of Chinese language in Australia. Our data set consisted of hundreds of photographs of street signage in one square block area of the shopping district. Results of our analyses show that signage portrays a variety of code preferences and semiotic choices that in turn reveal insights into the identities, ideologies, and strategies that help to structure the urban environment. As demonstrated in our study, such complexity requires a renewed and situated understanding of key principles of linguistic landscape research (Ben-Rafael & Ben-Rafael, 2015). (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01