Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis

Autor/inn/en	Daud, Yon Rosli; Amid, Mohd Rushidi bin Mohd; Karim, Jeannot bin Abdul
Titel	Antecedents of Student Loyalty in Open and Distance Learning Institutions: An Empirical Analysis
Quelle	In: International Review of Research in Open and Distributed Learning, 21 (2020) 3, S.18-40 (23 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1492-3831
Schlagwörter	Distance Education; Open Universities; Correlation; Educational Quality; Electronic Learning; Reputation; Foreign Countries; Student Satisfaction; Student School Relationship; Malaysia + Suchen Sie Ihr Suchwort? Distance study; Distance learning; Fernunterricht; Offene Universität; Korrelation; Quality of education; Bildungsqualität; Ausland; Schüler-Lehrer-Beziehung
Abstract	The purpose of this research is to examine the relationship between factors leading to student loyalty in open and distance learning universities. Specifically, this research explores the relationship between perceived service quality, perceived e-service quality, and university image as mediators of student loyalty in Open University Malaysia (OUM). Data were collected from 16 OUM learning centres throughout Malaysia. A purposive stratified convenience sampling technique was applied and a sample size of 752 respondents was obtained. The data indicated that perceived service quality has a positive and significant relationship with both university image and student loyalty. Similarly, it was found that perceived e-service quality has a positive significant relationship with both university image and student loyalty. University image acted as a mediator both in the relationship between perceived service quality and student loyalty, and in the relationship between perceived e-service quality and student loyalty. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2022/1/01