Which Subject Lines and Messages Improve Response to E-mail Invitations to Web Surveys?

Autor/inn/en	Brenner, Philip S.; Cosenza, Carol; Fowler, Floyd J., Jr.
Titel	Which Subject Lines and Messages Improve Response to E-mail Invitations to Web Surveys?
Quelle	In: Field Methods, 32 (2020) 4, S.365-382 (18 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X20929647
Schlagwörter	Online Surveys; Electronic Mail; Response Rates (Questionnaires); Preferences; Participation; Computer Mediated Communication; Probability + Suchen Sie Ihr Suchwort? Elektronischer Briefkasten; Antwortkontrolle; Teilnahme; Computerkonferenz; Wahrscheinlichkeitsrechnung; Wahrscheinlichkeitstheorie
Abstract	What subject lines and messages in an e-mailed invitation maximize cooperation for a web survey? Answering this question is ever more important as survey researchers increasingly turn to web surveys to reduce costs. We test respondents' preferences for subject lines and messages in an e-mailed invitation to participate in a Consumer Assessment of Healthcare Providers and Systems survey. Findings suggest that respondents prefer informative and straightforward subject lines that reference the purpose and the sponsor of the survey. Brief and uninformative subject lines should be avoided. In the body of the e-mail, respondents prefer messages that expand on the study's purpose and usefulness and extend a guarantee of confidentiality. Messages that encourage participation for the sake of the study's representativeness or accuracy are unpersuasive to potential respondents. Few differences emerged in preferences among demographic subgroups. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01