International Students' Motivations for Studying in Indian Universities: Implications for Value Proposition and Positioning Strategies

Autor/inn/en	Pawar, Sanjay Krishnapratap; Vispute, Swati; Islam, Tajamul; Chanda, Ruby
Titel	International Students' Motivations for Studying in Indian Universities: Implications for Value Proposition and Positioning Strategies
Quelle	In: Research in Comparative and International Education, 15 (2020) 2, S.158-170 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1745-4999
DOI	10.1177/1745499920910579
Schlagwörter	Foreign Students; Student Motivation; Study Abroad; College Choice; Full Time Students; Selection Criteria; Foreign Countries; Institutional Characteristics; Social Networks; Reputation; School Safety; Student Recruitment; Developing Nations; Value Judgment; Educational Quality; Influences; Strategic Planning; Asians; India; Nepal; Afghanistan; Sudan; Bhutan; Nigeria + Suchen Sie Ihr Suchwort? Schulische Motivation; Studies abroad; Auslandsstudium; Studienortwahl; Vollzeitstudium; Selection criterion; Auslesekriterium; Ausland; Social network; Soziales Netzwerk; Developing country; Developing countries; Entwicklungsland; Werturteil; Quality of education; Bildungsqualität; Influence; Einfluss; Einflussfaktor; Strategy; Planning; Strategie; Planung; Asian; Asiat; Asiatin; Asiaten; Asiate; Indien
Abstract	Universities today devote serious effort to attract international students. The purpose of this research is to understand the motivation factors that impact international student choices in selecting Indian higher education as a study-abroad destination. This quantitative study examines the choice criteria of 249 full-time international students from the countries of Asia and Africa. A number of choice factors were identified. Results indicate that international students at Indian universities consider 'university characteristics' and 'influence of social networks' as the most important motivation factors that determine destination choice. The study findings suggest a value proposition canvas consisting of teaching quality, university rankings, safety and availability of academic courses as its foremost constituents. The paper notes decision-making influences and identifies implications for marketing actions of a developing host country operating in a competitive international student market. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2022/1/01