Material Incentives and Other Potential Factors Associated with Response Rates to Internet Surveys of American Evaluation Association Members: Findings from a Randomized Experiment

Autor/inn/en	Coryn, Chris L. S.; Becho, Lyssa W.; Westine, Carl D.; Mateu, Pedro F.; Abu-Obaid, Ruqayyah N.; Hobson, Kristin A.; Schröter, Daniela C.; Dodds, Erica L.; Vo, Anne T.; Ramlow, Mary
Titel	Material Incentives and Other Potential Factors Associated with Response Rates to Internet Surveys of American Evaluation Association Members: Findings from a Randomized Experiment
Quelle	In: American Journal of Evaluation, 41 (2020) 2, S.277-296 (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Mateu, Pedro F.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-2140
DOI	10.1177/1098214018818371
Schlagwörter	Response Rates (Questionnaires); Online Surveys; Professional Associations; Incentives; Cost Effectiveness; Influences + Suchen Sie Ihr Suchwort? Antwortkontrolle; Anreiz; Kosten-Nutzen-Analyse; Kosten-Nutzen-Denken; Influence; Einfluss; Einflussfaktor
Abstract	Internet surveys of American Evaluation Association (AEA) members are a common method for studying evaluation practice. Response rates obtained from Internet surveys of AEA members are, however, frequently very small. To investigate whether or not material incentives increase response rates to Internet surveys of AEA members, a between-subjects three-treatment and one control randomized experiment in which a randomly selected sample of AEA members were randomly assigned to a no-incentive control condition, lottery condition, token incentive condition, or philanthropic donation incentive condition was utilized. The overall response rate to the survey was 39.66% and the response rates for each of the four conditions were control = 36.24%, lottery = 44.39%, token incentive = 43.28%, and philanthropic donation = 34.67%, respectively. The cost-effectiveness of each of the four conditions also was examined, demonstrating that the lottery was the most cost-effective. Other factors potentially influencing response or nonresponse decisions also are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2022/1/01