Engaging Online Students: Using a Multisensory Exercise for Deeper, Active Learning

Autor/inn/en	Purinton, Elizabeth F.; Burke, Megan M.
Titel	Engaging Online Students: Using a Multisensory Exercise for Deeper, Active Learning
Quelle	In: Marketing Education Review, 30 (2020) 1, S.29-42 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2019.1677478
Schlagwörter	Online Courses; Scheduling; Masters Programs; Business Administration Education; Food; Merchandise Information; Video Technology; Assignments; Learner Engagement; Teaching Methods; Marketing; Active Learning; Multisensory Learning; Graduate Students + Suchen Sie Ihr Suchwort? Online course; Online-Kurs; Disposition; Magister course; Magisterstudiengang; Lebensmittel; Assignment; Auftrag; Zuweisung; Teaching method; Lehrmethode; Unterrichtsmethode; Aktives Lernen; Sensorische Stimulation; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin
Abstract	With asynchronous scheduling and the semi-anonymous nature of online courses, engaging students can be challenging. The authors created an innovative MBA class assignment designed to teach brand management while engaging students in the topic, the class, and with each other. Students were provided with a food product from a well-established brand and were tasked with creating viral videos to promote the product while making the brand relevant today. Surveys and exams reveal the exercise increased student engagement, effort, and relevancy, motivating them to do well in the course, to participate, and interact more. Contributions, challenges, and alternative assignments are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01