Exploratory Analysis to Identify Concepts, Skills, Knowledge, and Tools to Educate Business Analytics Practitioners

Autor/inn/en	Johnson, Marina E.; Albizri, Abdullah; Jain, Rashmi
Titel	Exploratory Analysis to Identify Concepts, Skills, Knowledge, and Tools to Educate Business Analytics Practitioners
Quelle	In: Decision Sciences Journal of Innovative Education, 18 (2020) 1, S.90-118 (29 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Johnson, Marina E.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1540-4595
DOI	10.1111/dsji.12195
Schlagwörter	Data Analysis; Business Administration Education; Databases; Costs; Undergraduate Students; Masters Programs; Job Skills; Program Development; Guidelines; Web Sites; Employer Attitudes + Suchen Sie Ihr Suchwort? Auswertung; Datenbank; Cost; Kosten; Magister course; Magisterstudiengang; Produktive Fertigkeit; Programmplanung; Richtlinien; Web-Design; Arbeitgeberinteresse
Abstract	Recent technological advancements in data storage and processing have changed how companies conduct their business. An increasing number of firms have started putting their efforts in extracting information from their databases to improve profitability and reduce costs using quantitative approaches. Thus, the job market has been experiencing a rapidly growing demand for business analytics (BA) practitioners, and universities across the globe are increasingly responding to this newly emerged field by offering both undergraduate and graduate level degrees as well as certificate programs. Thus, this research aims to provide a framework for academic institutions to develop a state-of-the-art master's in business analytics (MSBA) curriculum by identifying concepts, skills, knowledge, and tools (CSKT) that industry seeks in BA practitioners. Our data-driven methodology utilizes peer institution analysis, indeed.com web scraping, and focus group analysis with mid- and senior-level analytics leaders from major companies. Our contribution to the literature and recommendations to institutions developing MSBA programs are offered at the end. (As Provided).
Anmerkungen	Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2022/1/01