Educating Women for Self-Reliance and Economic Opportunity: The Strategic Entrepreneurialism of the Katharine Gibbs Schools, 1911-1968

Autor/inn/en	Mullaney, Marie Marmo; Hilbert, Rosemary C.
Titel	Educating Women for Self-Reliance and Economic Opportunity: The Strategic Entrepreneurialism of the Katharine Gibbs Schools, 1911-1968
Quelle	In: History of Education Quarterly, 58 (2018) 1, S.65-93 (29 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0018-2680
Schlagwörter	Womens Education; Females; Office Occupations; Gender Bias; High Schools; Proprietary Schools; Career Choice; Social Class; Marketing; Gender Issues; Equal Opportunities (Jobs); United States History; Educational History; Careers; Business Schools; Vocational Education; Social Change; Educational Change; Rhode Island (Providence) + Suchen Sie Ihr Suchwort? 'Women''s education'; Frauenbildung; Weibliches Geschlecht; Clerical occupations; Büroberuf; Geschlechterstereotyp; High school; Oberschule; Social classes; Soziale Klasse; Geschlechterfrage; Equal opportunity; Equal opportunities; Job; Jobs; Chancengleichheit; Beruf; History of education; Bildungsgeschichte; Career; Karriere; Ausbildung; Berufsbildung; Sozialer Wandel; Bildungsreform
Abstract	Established in 1911 as a simple owner-operated commercial school in Providence, Rhode Island, the Katharine Gibbs School expanded over the decades to acquire an international reputation for excellence in secretarial training. This essay examines the origin, development, and ultimate demise of the chain, placing it within the context of the expansion of office work and the growth of clerical education. In presenting a secretarial career as an attractive option for women, the school developed a gender-specific message that was very much in keeping with the vocationalism that became a major component of women's education in both public high schools and proprietary institutions. Promoting the career secretary as a desirable career path for women, Gibbs used class and gender-based marketing to separate itself from competitors. Thriving at a time when educated women had few opportunities, the school declined when the feminist upheavals of the 1960s sparked a new ethos of workplace egalitarianism and widening cultural definitions of self-fulfillment for women. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01