Literaturnachweis - Detailanzeige
Autor/in | Lee, Sang Yeal |
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Titel | Advertising Education at a Crossroad |
Quelle | In: Journal of Advertising Education, 23 (2019) 2, S.155-163 (9 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1098-0482 |
DOI | 10.1177/1098048219867448 |
Schlagwörter | Advertising; Change; Teaching Methods; Educational Change; Education Work Relationship; Curriculum Development; Consultants; Corporations; Information Technology; Social Media; Artificial Intelligence; Computer Graphics; Graphic Arts; Creativity; Interdisciplinary Approach; Technological Literacy; Job Skills; Faculty Development; Leadership; Higher Education Werbung; Wandel; Teaching method; Lehrmethode; Unterrichtsmethode; Bildungsreform; Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Consultant; Berater; Unternehmen; Informationstechnologie; Soziale Medien; Künstliche Intelligenz; Computergrafik; Grafik; Grafisches Gestaltung; Kreativität; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Technisches Wissen; Produktive Fertigkeit; Führung; Führungsposition; Hochschulbildung; Hochschulsystem; Hochschulwesen |
Abstract | The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry transitions into a different chapter, advertising education will be left behind. This article discusses major changes in the advertising industry, and calls for thought leadership to bridge the gap between academia and the industry and to initiate proactive changes in advertising education. (As Provided). |
Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |