Advertising Education at a Crossroad

Autor/in	Lee, Sang Yeal
Titel	Advertising Education at a Crossroad
Quelle	In: Journal of Advertising Education, 23 (2019) 2, S.155-163 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-0482
DOI	10.1177/1098048219867448
Schlagwörter	Advertising; Change; Teaching Methods; Educational Change; Education Work Relationship; Curriculum Development; Consultants; Corporations; Information Technology; Social Media; Artificial Intelligence; Computer Graphics; Graphic Arts; Creativity; Interdisciplinary Approach; Technological Literacy; Job Skills; Faculty Development; Leadership; Higher Education + Suchen Sie Ihr Suchwort? Werbung; Wandel; Teaching method; Lehrmethode; Unterrichtsmethode; Bildungsreform; Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Consultant; Berater; Unternehmen; Informationstechnologie; Soziale Medien; Künstliche Intelligenz; Computergrafik; Grafik; Grafisches Gestaltung; Kreativität; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Technisches Wissen; Produktive Fertigkeit; Führung; Führungsposition; Hochschulbildung; Hochschulsystem; Hochschulwesen
Abstract	The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry transitions into a different chapter, advertising education will be left behind. This article discusses major changes in the advertising industry, and calls for thought leadership to bridge the gap between academia and the industry and to initiate proactive changes in advertising education. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01