Literaturnachweis - Detailanzeige
Autor/inn/en | Evans, W. Douglas; Andrade, Elizabeth L.; Barrett, Nicole; Snider, Jeremy; Cleary, Sean; Edberg, Mark |
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Titel | Outcomes of the Adelante Community Social Marketing Campaign for Latino Youth |
Quelle | In: Health Education Research, 34 (2019) 5, S.471-482 (12 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0268-1153 |
DOI | 10.1093/her/cyz016 |
Schlagwörter | Marketing; Community Programs; Hispanic Americans; Adolescents; Immigrants; Adolescent Development; Health Promotion; Health Education; Outcomes of Education; Prevention; Health Behavior; Mass Media Use; Adolescent Attitudes; Substance Abuse; Sexuality; Risk; Violence; Program Effectiveness; Behavior Change; District of Columbia Hispanic; Hispanoamerikaner; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Immigrant; Immigrantin; Immigranten; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Lernleistung; Schulerfolg; Prävention; Vorbeugung; Health behaviour; Gesundheitsverhalten; Mediennutzung; Drug use; Drug consomption; Drogenkonsum; Sexualität; Risiko; Gewalt |
Abstract | The authors designed and evaluated an innovative, branded campaign called 'Adelante' to promote positive youth development (PYD) and reduce risk behaviors among Latino youth near Washington, DC. Repeated cross-sectional surveys were conducted in the intervention and a comparison community to evaluate campaign exposure and changes in PYD outcomes. The sample consisted of 1549 Latino and immigrant adolescents surveyed at three time points in intervention and comparison communities. A social marketing campaign was implemented using outdoor advertising, Web, video and social media channels to promote PYD and health outcomes over a 1-year period from 2015 to 2016. Measures included media use; self-reported exposure to campaign promotions; Adelante message receptivity; validated PYD scales; substance use, sexual risk taking, violence-related knowledge, attitudes, beliefs, intentions and risk behavior. Outcomes were regressed first on campaign exposure to examine dose--response effects of the Adelante campaign over time. Second, we compared outcomes between the Adelante and comparison communities. We observed a positive effect of self-reported exposure on multiple outcomes, including improvements in pro-violence and sexual risk outcomes and lower pro-violence attitudes and lower risky attitudes toward sex. Adelante was effective in improving youth risk outcomes and offers a promising model for future health promotion with Latino and immigrant populations. (As Provided). |
Anmerkungen | Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail: jnls.cust.serv@oxfordjournals.org; Web site: http://her.oxfordjournals.org/ |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |