Outcomes of the Adelante Community Social Marketing Campaign for Latino Youth

Autor/inn/en	Evans, W. Douglas; Andrade, Elizabeth L.; Barrett, Nicole; Snider, Jeremy; Cleary, Sean; Edberg, Mark
Titel	Outcomes of the Adelante Community Social Marketing Campaign for Latino Youth
Quelle	In: Health Education Research, 34 (2019) 5, S.471-482 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyz016
Schlagwörter	Marketing; Community Programs; Hispanic Americans; Adolescents; Immigrants; Adolescent Development; Health Promotion; Health Education; Outcomes of Education; Prevention; Health Behavior; Mass Media Use; Adolescent Attitudes; Substance Abuse; Sexuality; Risk; Violence; Program Effectiveness; Behavior Change; District of Columbia + Suchen Sie Ihr Suchwort? Hispanic; Hispanoamerikaner; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Immigrant; Immigrantin; Immigranten; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Lernleistung; Schulerfolg; Prävention; Vorbeugung; Health behaviour; Gesundheitsverhalten; Mediennutzung; Drug use; Drug consomption; Drogenkonsum; Sexualität; Risiko; Gewalt
Abstract	The authors designed and evaluated an innovative, branded campaign called 'Adelante' to promote positive youth development (PYD) and reduce risk behaviors among Latino youth near Washington, DC. Repeated cross-sectional surveys were conducted in the intervention and a comparison community to evaluate campaign exposure and changes in PYD outcomes. The sample consisted of 1549 Latino and immigrant adolescents surveyed at three time points in intervention and comparison communities. A social marketing campaign was implemented using outdoor advertising, Web, video and social media channels to promote PYD and health outcomes over a 1-year period from 2015 to 2016. Measures included media use; self-reported exposure to campaign promotions; Adelante message receptivity; validated PYD scales; substance use, sexual risk taking, violence-related knowledge, attitudes, beliefs, intentions and risk behavior. Outcomes were regressed first on campaign exposure to examine dose--response effects of the Adelante campaign over time. Second, we compared outcomes between the Adelante and comparison communities. We observed a positive effect of self-reported exposure on multiple outcomes, including improvements in pro-violence and sexual risk outcomes and lower pro-violence attitudes and lower risky attitudes toward sex. Adelante was effective in improving youth risk outcomes and offers a promising model for future health promotion with Latino and immigrant populations. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01