Addressing Bias in Email Surveys on College Students' Alcohol Use: A Comparison of Strategies and Implications for Health Promotion

Autor/inn/en	Penn, Jeremy D.; Beseler Thompson, Erika L.
Titel	Addressing Bias in Email Surveys on College Students' Alcohol Use: A Comparison of Strategies and Implications for Health Promotion
Quelle	In: American Journal of Health Education, 50 (2019) 5, S.272-282 (11 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Penn, Jeremy D.) ORCID (Beseler Thompson, Erika L.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1932-5037
DOI	10.1080/19325037.2019.1642813
Schlagwörter	Electronic Mail; Student Surveys; Health Behavior; College Students; Drinking; Accuracy; Two Year College Students; Alcohol Abuse; Research Methodology; Gender Differences; Age Differences; Responses; At Risk Persons; Test Bias + Suchen Sie Ihr Suchwort? Elektronischer Briefkasten; Schülerbefragung; Health behaviour; Gesundheitsverhalten; Collegestudent; Trinken; Research method; Forschungsmethode; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Risikogruppe; Testkritik
Abstract	Background: Email surveys of health behaviors are convenient and low cost, but concerns remain regarding data accuracy and implications for health promotion. Purpose: Compare the accuracy of email-collected survey data with classroom-collected data on college students' alcohol use, and compare strategies for addressing inaccuracies, including demographic weighting and continuum of resistance model. Methods: Data were gathered via email survey of 2,991 community college and research university students in October 2016 and via an in-person survey of 737 students at these same institutions in February 2017. Results: Classroom respondents were significantly more likely to report alcohol use and high-risk alcohol use, and reported more average weekly drinks than email respondents. Demographic weighting and the continuum of resistance model improved estimates but did not fix all inaccuracies. Discussion: Use caution in interpreting results from email surveys on alcohol use if those results do not include information on estimated nonresponse bias. Translation to Health Education practice: Results from email alcohol surveys should be weighted for demographic differences -- particularly age and sex -- and should use the continuum of resistance modification if indicated. Recommend collecting additional data through anon-email method to improve accuracy of estimates and inform decision-making about interventions and programs.A AJHE Self-Study quiz is online for this article via the SHAPE America Online Institute (SAOI) http://portal.shapeamerica.org/trn-Webinars (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01