Assessing the Perceived Effectiveness of a Marketing Research Service Learning Project: The MR-SL Scale

Autor/inn/en	Popovich, Deidre; Brooks-Hurst, Erika
Titel	Assessing the Perceived Effectiveness of a Marketing Research Service Learning Project: The MR-SL Scale
Quelle	In: Marketing Education Review, 29 (2019) 3, S.164-181 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Popovich, Deidre)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2019.1621679
Schlagwörter	Service Learning; Instructional Effectiveness; Marketing; Critical Thinking; Undergraduate Students; Teamwork; School Community Relationship; Skill Development; Student Surveys; Student Satisfaction + Suchen Sie Ihr Suchwort? Service-Learning; Unterrichtserfolg; Kritisches Denken; Kompetenzentwicklung; Qualifikationsentwicklung; Schülerbefragung
Abstract	Studies of service learning suggest that students and instructors believe it benefits students. Nevertheless, the literature is still lacking in methods for assessing the effectiveness of service learning. This research helps fill this gap by developing, validating, and evaluating a service learning survey for a marketing research course (the MR-SL scale). The survey captures four important dimensions for assessing perceived student learning and satisfaction, and assesses student learning more comprehensively than other service learning scales. The results demonstrate that students describe learning about marketing research, developing critical thinking skills, gaining value in working with others, and contributing to the community. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01