'We Call This "Play", However…': Navigating 'Play Anxiety' in Early Childhood Education and Care Markets

Autor/in	Drew, Christopher
Titel	'We Call This "Play", However…': Navigating 'Play Anxiety' in Early Childhood Education and Care Markets
Quelle	In: Journal of Early Childhood Research, 17 (2019) 2, S.116-128 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Drew, Christopher)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1476-718X
DOI	10.1177/1476718X18809385
Schlagwörter	Preschool Education; Child Care; Parent Attitudes; Parent Aspiration; Risk; Anxiety; Marketing; Play; Neoliberalism; Parenting Styles; Child Development; Child Rearing; Web Sites; Discourse Analysis; Foreign Countries; Child Care Centers; School Choice; United Kingdom (England) + Suchen Sie Ihr Suchwort? Pre-school education; Vorschulerziehung; Kinderfürsorge; Kinderbetreuung; Elternverhalten; Elternwille; Risiko; Angst; Spiel; Neo-liberalism; Neoliberalismus; Kindesentwicklung; Kindererziehung; Web-Design; Diskursanalyse; Ausland; Child care facilities; Child care services; Kinderzentrum; Choice of school; Schulwahl
Abstract	Neoliberal rationalities predicated on consumer choice and market forces have increasingly positioned parents as consumers in early childhood and care markets. In this context, providers jostle to attract clientele by providing pathways through and around a milieu of parental anxieties and ambitions for their children. This article examines a chief marketing document -- the early childhood education and care provider's website -- and reflects on the ways providers address parental 'play anxiety' in marketised times. It finds that differing and even contradictory discursive ideals about children's risky, risk averse and guided play move in and out of the texts in ways that work to appeal to parents' anxieties and desires. The emergence of a mosaic of differing discourses of play in marking texts highlights the complexities and contradictions that come with early childhood education and care provision, parenting and growing up in marketised neoliberal times. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01